'Transitional Thinking' is necessary skillset regardless of who you are and how big your club is. Evolution is constant and to protect and enhance your business you need to be at the forefront of change and not be scared of it.
GTM's 12 Key Component
The 'Sliceberg' is GTM's representation of how a club can be viewed by your members
Members only see what is above the water. They see your brand and the results from the culture you create.
They do not see the processes and back of house work that goes on below the surface of the water.
Understanding this concept and how to effectively use it changes working mindsets.