Exceeding your goals

"GTM was born out of the love of developing uncomplicated concepts and exciting ideas, paired with effective and proven processes. Then watching them take on a life of their own, as we allow our client’s strategies to flourish.

Over many years, we have successfully evidenced that if your plan has integrity, your people have the passion and if you are all engaged, almost anything is possible.

Whether it's a step change, transformation or a natural evolution, there are many on trend terms for what we will help you deliver for your members and guests. 

Our role is in helping you set your objectives, plan your journey and to exceed your goals."

Phil Grice, Founder

Trust is built on telling the truth, not just telling people what they want to hear

GTM was founded by golf business leader Phil Grice

Here’s why you can trust Phil and his team:


Phil led the successful £17m relocation of Royal Norwich GC - acclaimed as “the blueprint for the clubs of the future”, Todays Golfer.

He has driven growth in the business of golf for over 30 years, delivering innovation and results throughout the industry.

Passionate about the game, Phil takes pride in his career-long PGA membership, as well as his recent role as Chairman of the Golf Club Managers’ Association.

Vastly experienced in private clubs, pay and play venues, driving ranges, retail venues and associations with considerable experience, as both an executive, and non-executive director.

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Creating a positive, change culture to ensure progressive strategies are the new 'normal'.

Whilst Phil often leads and delivers GTM activity himself, he can also rely on an extensive network of trusted consultants, as required. Should a project need bespoke insight, Phil will work with you to find the right fit for you.

Achieving runner up in the 2019 World Golf Development of the Year Awards cemented Royal Norwich’s success as a new benchmark in both quality and progressive culture for a members golf venue.

The project created significant interest within the golf industry with boards, committees and leaders from many clubs from all over the world coming to investigate why Royal Norwich were challenging themselves to find inclusive and progressive ways to improve every area of the business.

Throughout his career Phil has challenged 'normal'. He has evolved great teams, developed venues and grown every business beyond typical rates of growth.